ABK, a brand of ABK Group, one of the top 10 players in the Italian ceramics industry, has signed a strategic partnership agreement with ICC (Interceramic in China) regarding the exclusive distribution of its products in the Chinese market. ICC, a subsidiary of the North American company Interceramic which has been operating in China since 2010, proposes an innovative design concept and cutting-edge marketing strategies that have revolutionised the distribution of tiles and large slabs in the country. Although distribution had been scheduled to begin in early 2020, it was delayed by the lockdown prompted by the COVID-19 emergency, which first affected China and then spread to the rest of the world. However, the delay was seen as an opportunity to complete the installation of 26 showrooms which are now open to the public. ICC plans to complete another 24 stores by the end of the summer and reach a total of at least 100 by the end of the first quarter of 2021, mostly in the country's largest cities. "In ICC we have found a qualified partner that is attentive to the requests and needs of architects and interior designers and is a perfect fit with our corporate philosophy," explains Alessandro Fabbri, Sales & Marketing Director of ABK Group. "Ever since it was founded, ABK has focused on developing high-quality cutting-edge products that are both aesthetically appealing and technologically innovative. This is a result of our tireless commitment to technological innovation and our ability to offer the world of architecture our sensibility and attention to design and interior decoration, as well as the added value of Made in Italy."